U.S. brands spent $37B on creator advertising in 2025. Brands pay creators to use products, share stories, and turn viewers into customers.
Problem
Brands need to test more content than they can afford to make.
Every video costs time and money. When it doesn’t bring in customers, brands pay to try again.
PaymentsBriefingRevisionsScheduling
Brand
average cost per video
$154
from brief to content
13 days
Solution
We help brands produce 10× more content with AI influencers.
Create and direct human-like characters to test new hooks, demos, and stories faster and for less.
Create influencer. Shape a character’s look and personality to fit your brand. Make them the familiar face of your content.
.5×1×2×
Tokenomics
We make money on every video.
revenue per generation
$1.30/s
cost per generation
$0.83
gross margin
36%
Video
$0.10 profit/s
13 models available
Audio
$0.04 profit/s
8 models available
Image
$0.01 profit/img
48 models available
Customers
Over 2 million apps compete for attention on Apple’s App Store. Layo helps teams create UGC demos and test hooks to increase downloads.
70% of online shoppers buy internationally. Layo helps brands sell globally with product videos adapted to local languages and cultures.
Consumer packaged good brands spent $5.5B on creator advertising in 2025. Layo makes it easy to create product videos across settings, use cases, and seasons.
Wispr Flow reported 54% lower customer acquisition costs as it shifted toward UGC. Layo helps software companies grow faster while saving money.
Distribution
We use Layo to grow Layo.
Marketing
3 AI influencers posting twice daily
5 human creators with affiliate links
Branded accounts showcasing Layo demos
Target: one influencer with 10K followers.
Product-led growth
Recreate videos from templates
Limited-time discounts
Credit bonuses for referrals
KPI: 30-day credit repurchase rate
To: Marketing @ Kalshi
Subject: We made a video for Kalshi.
We used Layo to create an AI influencer demo of your app. Want to test three versions with different hooks?
Watch your demo
App demoPlaceholder
Sales
100 calls, emails, and DMs per week
Send prospects a video featuring their product
Start with one influencer, expand to more
Target: 5 pilots.
ExpensiveAffordableFastSlow
Competition
Cheaper and faster than creators. More focused than AI platforms.
We're Hiring
We are hiring a marketer to grow distribution and an AI engineer to improve video generation.
